Hi I’m Paul Johnson – I’m a curious, strategic, tech savvy and hands on product leader with a passion for co-creating highly valued customer experiences for Start-ups, Scale-ups and multinational Corporates.
I’ve worked with over 50 product teams across sectors and industry over the last 25 years.
I know how to turn vision into sharp, customer-led roadmaps, and how to nurture ways of working that motivate and fuel high performing teams to deliver measurable value continuously.
VROOM! is a culmination of this experience to date – offering a battle hardened approach to accelerating outcomes.
My purpose is simple – help digital businesses to accelerate the outcomes they create with the help of VROOM!, whilst pursing my own b2c startup ambitions.
So, why does a divorced dad in his late 40s decide to work for himself and play the startup game again? It’s been 5 years since I transitioned from permanent leadership roles, back into a freelance/portfolio career.
To explain why, we need to go back to 2019. After 8 amazing years living and working abroad, I returned to the UK and took redundancy. The first couple of months were a brilliant summer, reconnecting with mini staycations, friends and family. But soon, I faced the big question: “What next?”
I could see two very different paths appearing in front of me – find a permanent role in one of the areas that interest me, or do something many would find a bit bonkers.
🤪 I chose bonkers.
I did not want to get another permanent role. It’s not that I hate them, or was failing in the roles I did and can do. Quite the opposite in fact. I just felt something was missing and I needed more. More freedom, more meaning, more variety, and more control over how I invest my time.
Plus, I had a familiar itch to scratch – one that’s been with me forever.
❓What’s my itch?
I’ve helped entire industries digitise, startups grow, sme’s scale, and corporates transform. I’ve created £100s of millions in value for businesses. But I’ve done too little under my own steam. I have an itch to create something I can call mine, instead of always saying, “Look at what we did for these guys.”
So with my path decided, the mission became simple: “Build a consulting client base (interim, advisory, fractional), while pursuing my own B2C startups.”
This has let me do the two things I love to do the most:
🫶 Co-create value outcomes with client founders, leaders, and their teams.
🚀 Scratch my startup itch.
Here’s how things have gone so far:
👉 100’s of lovely people met through networking & events.
👉 1000’s of hours of learning into markets, digital innovation and trends.
👉 14 consulting clients served (interim, advisory, fractional).
👉 18 startup ideas killed off quickly.
👉 4 startup ideas deeply researched.
👉 3 startups defined, designed, and prototyped.
👉 2 startups launched.
👉 1 startup now aiming for monetisation.
I am looking for more clients to help, so get in touch below or on LinkedIN, and lets get VROOM-ing!
Read more about VROOM!
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2hr VROOM! Pitstop offer?
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Here’s a few things you can expect from VROOM!
Vision and ideas are turned into actionable, customer-focused strategies and deliverables…or killed off quickly.
C-Suite, Founders their internal teams, and external partners will all feel energised and motivated.
Boundaries of what’s possible will be pushed, in terms of customer experience, your current capabilities and technologies.
Roadmaps, backlogs or conflicting priorities, will turn into value leading deliverables.
Plans will join up, cross functional collaboration will thrive, and value delivered will become measurable.
Teams will begin to embrace a culture of psychological safety that them the playground to innovate freely, effectively and together.
Here’s a few things you can expect from working with me
🤝 From Business Analyst to Chief Product Officer and everything in-between – I have 25 years practical experience to share with you and your teams.
🫡 To Founders, Leaders and their Teams it will feel like a breath of fresh air, and what’s more my positive vibe and energy will become infectious.
🙅♂️ You’ll enjoy our interactions every time…even through the challenging times.
🤔 My curiosity keeps me on top of emerging trends in digital tech and consumer behaviour, so I always have ideas & opinions on what opportunities there are for businesses large and small.
🥷 I am a natural problem solver and tend to ask the questions that are not being asked, but should be.
🔎 I have an instinct for finding and validating value driving ideas, or kill off bad ones quickly.
🕺 I can help create highly engaged, motivated & collaborative product & delivery operations.
💰 I know how to turn vision, into roadmaps, into detailed deliverables that unlock value on a regular basis.
🚀 You will be amazed at how quickly we will find ways to accelerate the outcomes for your business.📈 I will leave you with a sustainable approach to digital that keeps vision, strategy & delivery focused on growth.
📈 I will leave you with a sustainable approach to digital that keeps vision, strategy & delivery focused on growth.
I am usually on LinkedIN, so lets connect and get to know each other here: linkedin.com/in/productcoachpaul/
ProductCoachPaul 